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The Olsen Way

1. THEY ARE PROUD TO SAIL OUR OWN COURSE

2. SMALLER IS BETTER

3. HAND-CRAFTED, NOT MASS PRODUCED

They are free to do things a different way because we are family-run. Of course some people enjoy the bigger, busier cruises, but it is not for everyone, and it is not for them. Fred. Olsen prefer to do things, ‘The Olsen Way’.

They have fewer guests, so the atmosphere on board their ships is always warm and civilised. Their smaller ships allow us to visit the more interesting places that the world has to offer.

They pride ourselves on putting our all into the Fred. Olsen cruise experience. Their itineraries are created from scratch every year,their service is genuinely personal and each and every area of their ships is designed by hand.

4. IT’S ALL ABOUT THE PEOPLE. ALL OF IT. EVERYTHING

5. THEY ARE TRAVELLERS MORE THAN TOURISTS

6. THEY BELIEVE IN THE JOY OF THE JOURNEY

There are certain things that can only happen when people put genuine care and positivity  into what they do.  They believe that you can have all the equipment in the world, but in the end, it all comes down to the people.

Their way is about creating experiences that attract like-minded travel enthusiasts, people as excited to engage with the wonders of the world as they are.

They believe the purpose of a cruise is to experience the wonders of the world, by always looking out, not facing in.

7. MARITIME IS IN THEIR DNA

8. THEY TRAVEL RESPECTFULLY

9. THEY DESIGN EVERYTHING WITH ELEGANCE, SIMPLICITY, AND ATTENTION TO DETAIL

The Olsen family has been sailing for nearly 200 years and we will never lose sight of our love for the sea. That’s why they will always choose to sail ships that look like ships rather than hotels or holiday resorts.

They have great respect for the natural world and the diverse cultures of the places we visit. They run smaller ships, so they travel lightly rather than overwhelm the beauty or local people of the destinations.

Linen, not cotton. Leather, not plastic; our focus is always on quality, and their ships are genuinely loved by them, with every detail closely considered and constantly reviewed.

10. “I DET BESTE SELSKAP”, IN THE BEST OF COMPANY

There’s a phrase in our native Norwegian, ‘I det beste selskap’ which means, ‘in the best of company’. Guests are like-minded, crew genuinely friendly and they are very proud to say that, as a result of all this, they have more returning guests than any other cruise line.

Learn more about their ships

Bolette
Balmoral
Borealis

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